Framing Effect: the persuasive power (of how choices are presented) The framing effect presents cognitive bias in which people’s decisions change not because the facts change but because the presentation of those facts changes [1]. The very same information can trigger entirely different reactions depending on whether it is framed as a potential gain or...
NOTE: This article is the 3rd part in a four-part series on cognitive biases in business decision-making that emerged from an interactive, hands-on internal workshop led by Benjamin Kardum (Senior Project Manager) and Ana Schauperl (People and Culture Specialist). The workshop brought together cross-functional teams to explore how cognitive biases influence everyday decision-making in real-world...
Note: This is Part 2 in a three-part series on cognitive biases in business decision-making, grown out of an interactive internal workshop led by Benjamin Kardum (Senior Project Manager) and Ana Schauperl (People and Culture Specialist) at Pontis Technology. Part 1 introduced the four biases most likely to derail business decisions. This part goes deeper...
